Articles on: Tools and features

The different types of campaign available

Explore our Advertising Channels 🌟


Today, Feedcast offers three main channels: Google Ads, Facebook Ads and Microsoft Ads!


Before diving into campaign creation, be sure to set up the corresponding advertising account


Discover Campaign Types




Google Ads


Performance Max

The Performance Max format lets you run a single campaign across the entire Google Ads network, including Search, Display, Discover, Gmail, Google Maps and YouTube, using machine learning and artificial intelligence. Find out more here


Shopping Classic

With Shopping Classique campaigns, your ads will be shown on Google Shopping platforms only. Learn more here


Facebook Ads


Advantage Plus

Similar to Google Ads' Performance Max, the Advantage + campaign type offers you automated campaign management, supported by artificial intelligence. (A dedicated article is forthcoming!)_


Meta Classic

With Meta Classic campaigns, you can choose your distribution channel (Facebook, Instagram, Messenger, Audience Network), and target behaviors and interests. (A dedicated article is also planned!)_


Microsoft Ads


Microsoft Shopping Classic

Similar to the Google campaign of the same name, your ads will be displayed on Microsoft Ads platforms. Learn more

Updated on: 03/07/2025

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