Presentation of the performance overview

⚠️ The path and overview of some features may have changed following the new version of Feedcast:

Overview of your Performance 📈

Once you've completed all the setup steps and launched your first campaign, it's time to dive into the Advertising page overview! This view gives you a complete overview of the performance of your advertising campaigns:

This view includes:

KPIs (Key Performance Indicators)

At the top of the page, you will find 5 main key performance indicators (KPIs), all of which depend on the time period you have selected:

1. Impressions – the number of impressions made
2. Clicks – the number of clicks on your ads
3. Expenses – the amount of your advertising budget spent
4. Sales – the number of sales made
5. Turnover – the turnover generated

Performance Graph

The performance graph allows you to select and compare two of these metrics against each other. You can therefore compare, for example, the impact of an increase or reduction in your expenses on the number of clicks or sales.

Top Products

The Top Products view lets you quickly analyze the best-performing products (whether based on sales, sales or click volume).

Device Distribution

As the name suggests, this component gives you a percentage breakdown of devices users use to view your products!

Connected Levers

The Connected Levers table displays the budget as well as the turnover achieved on each lever, cumulating all your campaigns.

Updated on: 10/07/2025