Install Google Analytics 4 for Shopify

Integrating Google Analytics 4 (GA4) with your Shopify store can provide valuable insights into traffic and user behavior. The "Google & Youtube" app for Shopify simplifies this integration. Here's how to proceed step by step.

Step 1: Create a GA4 account

If you don't already have a GA4 account:

• Log in to your Google Analytics account.
• Click on Admin (the gear icon) at the bottom left.
• In the right column, click on Create Property.
• Select Google Analytics 4 and follow the on-screen instructions.
• After creating your GA4 property, you will receive a measurement ID that looks like: G-XXXXXXX.

Step 2: Installing the "Google & Youtube" app on Shopify

• Log in to your Shopify admin panel.
• Navigate to the Shopify App Store.
• Search for "Google & Youtube" and install the app.
• Once the installation is complete, open the app from your Shopify dashboard.

Step 3: Integrate GA4 with Shopify via the app

• In the "Google & Youtube" app, select the Google Analytics option.
• Select your corresponding Google Analytics 4 account.
• Validate and save the changes.

Step 4: Validate the installation

• In Google Analytics, go to your GA4 property.
• In the left pane, select the Reports menu.
• Visit your Shopify site. If everything is installed correctly, you should see real-time traffic data.

With these steps, your Shopify store will be equipped with GA4 through the "Google & Youtube" app, offering advanced analytics and insights into your customers and their purchasing behavior.

Updated on: 12/10/2023