Integrating GA4 conversion tracking with Google Ads is essential for e-commerce merchants to measure the effectiveness of their advertising campaigns. This setup allows you to analyze customer actions like purchases and form submissions, providing insights into how well your ads are converting.

Step 1: Prerequisites

• Active Accounts: Ensure you have active Google Ads and GA4 accounts.
• Administrative Access: You must have administrative access to both your GA4 and Google Ads accounts.

Step 2: Configure Conversion Tracking in GA4

• Sign in to GA4: Log into your GA4 account and select the property you want to work with.
• Set up Conversions: Navigate to 'Events' in the GA4 interface, then mark relevant events as conversions by toggling the 'Mark as conversion' button next to the event.

Step 3: Link GA4 to Google Ads

• Access Admin Settings: In GA4, click 'Admin' at the lower left of the screen.
• Link to Google Ads: In the property column, find 'Google Ads Links' and click on it, then select '+ Link' to start the linking process.
• Select Your Google Ads Account: Choose the Google Ads account you wish to link and follow the prompts to complete the linking process.

Step 4: Import Conversions into Google Ads

• Go to Google Ads: Log in to your Google Ads account.
• Access Conversions: In Google Ads, navigate to 'Tools and Settings' > 'Measurement' > 'Conversions'.
• Import from GA4: Click the '+' button, select 'Import', choose 'Google Analytics 4 properties', and then follow the prompts to import the. conversions you’ve set up in GA4.

Step 5: Verify and Monitor Conversion Tracking

• Verify Linking: Ensure that the linking between GA4 and Google Ads is successful and that conversions are being imported correctly.
• Monitor Conversions: Regularly check the 'Conversions' section in Google Ads to monitor the performance and ensure data is being recorded as expected.

Updated on: 07/03/2024