Connecting Google Ads to GA4 enables e-commerce merchants to track their advertising campaign performance directly within Google Analytics, providing an integrated view of ad effectiveness in driving site traffic and conversions.

Step 1: Prerequisites

• Active Accounts: Ensure you have active accounts on both Google Ads and GA4.
• Access Rights: You must have administrative rights on the Google Ads and GA4 accounts you intend to link.

Step 2: Access Google Analytics 4

• Log In: Sign into your Google Analytics 4 account.
• Select Property: Ensure you are working in the GA4 property that you want to link with Google Ads.

Step 3: Linking Google Ads to GA4

• Admin Section: In GA4, click on "Admin" at the lower-left corner of the screen.
• Property Settings Column: In the right column, look for "Product Linking" and then click on "Google Ads Links."
• Link Account: Click on the "+ Link" button to initiate the linking process.
• Select Google Ads Accounts: Choose the Google Ads accounts you want to link and follow the prompts to complete the linking process.

Step 4: Configuring the Link

• Data Import: During the linking process, you can choose to import specific items such as conversions and website metrics.
• Finalize Settings: Review the settings and confirm the link between the accounts.

Step 5: Verification and Utilization

• Verify the Link: In GA4, under "Google Ads Links," you should see your linked Google Ads accounts.
• Data Analysis: Navigate to the "Acquisition" reports to view traffic and conversion data from Google Ads.
• Optimization: Use this data to optimize your Google Ads campaigns, focusing on the most effective ads and adjusting the less performing ones.

Updated on: 07/03/2024