Create a Google Performance Max campaign

Congratulations, you've completed all the necessary steps! You've connected your product catalog, set up your advertising account, and activated free distribution. 🚀

Now you can launch your Performance Max campaign on Google. Before doing so, please consult our article on this type of campaign.

How do I create a Performance Max campaign?

To create a campaign, go to the Campaign page, and click on the Create campaign button:

You will be able to choose the type of campaign that best suits your objectives.

Select the "Performance Max" campaign type

Once selected, you'll be asked to enter :

• The name of your campaign: for example, "Feedcast - Performance Max - All products" if you're targeting your entire catalog.
• Your daily budget: choose the maximum amount you wish to invest per day. The budget can be modified at any time.
• ROAS Target: this is the target return on investment you give Google to achieve your objectives. When creating a new campaign, don't fill it in because you don't yet have a sales history. Learn more about ROAS
• Choose the products to target: either by default targeting all the products in your catalog, or by filtering according to several criteria (references, brand, product type, personalized labels). Learn more about how to create a label
• Select the country and language of your choice.
• Finally, add your creative assets: your logo, your images in square or rectangle format, your Youtube videos (optional) and your titles and descriptions.

Updated on: 10/07/2025